Mar
24
FedEx, Baskin Robbins and Jesus Christ: Hiding in Plain Sight
The following is a close approximation of the homily I delivered on March 24, 2021 at St Luke the Evangelist Church in Slidell, LA for the 5th Sunday in Lent, Year B. The scripture readings on which is this is based can be found at this link.
It was hiding in plain sight. Have you ever heard this before? It means that something that seemed to be hidden was actually out in the open. For whatever reason, we just fail to see it. For example, in the Baskins-Robbins logo, there is a clearly the number 31 hidden in plain sight. If you look at the pink parts of the letters “B” and “R” you’ll see “31.” The number refers to their early days when their claim to fame was a different flavor for each day of the month and their marketing jingle was 31derful flavors.
It was hiding in plain sight. Have you ever heard this before? It means that something that seemed to be hidden was actually out in the open. For whatever reason, we just fail to see it. For example, in the Baskins-Robbins logo, there is a clearly the number 31 hidden in plain sight. If you look at the pink parts of the letters “B” and “R” you’ll see “31.” The number refers to their early days when their claim to fame was a different flavor for each day of the month and their marketing jingle was 31derful flavors.
